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Adjectival Scales
Client: Deutsche Telekom Laboratories (2009)
Fig. 1/8
The visualization shows an analysis of 66 objects that were collected by five persons in the context of the scientific study «Women’s Phone». The objects were analyzed with regard to 49 characteristics (e.g. organic, decorative, small, soft, fleecy, smooth, shiny, eye-catching, aromatic, discreet, harsh, etc.).  more